Social Media and THE EVOLUTIONSocial media can be best defined as the various online platforms and technologies that allow people to interact with one another. Social networking sites (Facebook, LinkedIn, and Twitter), as well as media sharing platforms, (YouTube, Flickr), microblogging platforms (Twitter, Tumblr), and discussion forums (City-Data, Quora). Social media has become a pervasive aspect of everyday life, with over 2.3 billion active users. The purpose of social media is to facilitate communication and interaction between people online. People use them to communicate with friends and family, follow their favorite celebrities, organizations, or brands, participate in discussions, and learn new things. In other words, social media is a way for people to connect and share.
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